Corporates

Sustainable Business Growth

In today’s VUCA World, Change is not only Constant but also Drastic and Rapid. These are triggered by ever-changing technology, regulatory, cultural trends that in turn lead to shorter product life cycles, reduced service contract timeframes and increased customer churn out. The outbreak of the Coronavirus in March, 2020 is a case in point which demonstrated how rapidly a local problem became a global catastrophe, which in turn changed the very fundamentals of business for a variety of industry sectors.

The paradigms of business innovation, business sustenance, business growth and sustainable business growth thus need a fundamental relook as we look at building the next generation of businesses. Our Strategic Consultancy Services have been tailored to meet the sustainable business growth requirements of two profiles of corporates:

  • Small and Medium Enterprises (SMEs) in India looking for exponential growth anchored on sustainable structures, systems and processes.
  • SMEs and Corporates across the World, looking to create transformational value in India by seamlessly navigating the socio-cultural, regulatory and competitive lay of the land.

We then deploy a unique mix of “Back to the Basics” and “Innovate to Excel” based strategies that help our clients to navigate the VUCA World and ensure sustainable business growth. Our strategies look to influence key levers of business growth and ensure a holistic set of business outcomes as below:

What do we Influence?
  • Customer Segmentation
  • Product Market Fitment
  • Product Portfolio Management
  • Revenue Stream Modeling
  • Brand Positioning
  • Promotion Strategy
  • Channel Reach and Depth
  • Resource Optimization
  • Technology Leverage
  • Ecosystem Partner Enablement
  • Systems and Process Efficiencies
What's the Outcome?
  • Sustainable Business Growth
  • Increase in Market Share
  • Delighted Customers
  • Dedicated Brand Advocates
  • Productive Employees
  • Respectful Partners
  • Satified Shareholders
  • Flourishing Ecosystem
Rubrique Strategy Consultants LLP

Rubrique Business Health Check

Our Strategic Consultancy often starts with the Rubrique Business Health Check. This is an examination of your business-related health symptoms and the output is represented in a Business Health Rubrics Chart format. Such symptoms have been bucketed into 4 categories as follows:

  1. Business Management Health
    • How robust is the business strategy and planning?
    • How are finances getting managed?
  2. Revenue Generation Health
    • How proficient is sales and marketing?
    • What is the profile of and relationship with customers?
  3. People & Process Health
    • What are the systems and processes in place?
    • How equipped are the employees?
    • Have business continuity measures been factored for?
  4. Business Happiness Health
    • How happy is the founding and leadership team?
Rubrique Strategy Consultants LLP

Service Packages

This is an end-to-end, outcome-based strategic consultancy package that starts with the Rubrique Business Health Check and encompasses articulating the overall corporate strategy and vision, building the 5-year business roadmap, defining the sales and marketing strategy, setting up systems and processes across departments, enabling business development, providing ongoing review and recommendation support towards ensuring 5-year business outcomes are met.

We have a vast network of corporates, educational institutions and government bodies across India and key countries in the world. This enables us to facilitate Business to Business (B2B), Business to Educational Institution (B2I) and Business to Government (B2B) deals for our clients.

For corporates with multiple brands/ companies/ subsidiaries in multiple industry sectors, we enable the articulation of Vision, Mission and Values, Maximization of synergies between the businesses, Optimization of human resources, processes and governance, Redesign of the organization structure, Development of the corporate brand building plan, Identification of synergistic business opportunities in allied sectors.

This is a subset of the comprehensive growth consultancy package. Herein, the focus is on creating a robust 5-year business plan with lead and lad measures identified to measure progress towards the stated objective. Market research and mapping, Revenue stream optimization, Cost structure optimization, GTM Planning and other key activities towards building the 5-year business plan would be covered.

For international corporates looking to expand their business to India, this package is offered in a phased manner starting with a market feasibility study that validates the existence of the project. Once phase is closed successfully, the next can be activated which covers Company Incorporation (if needed); Legal/ Regulatory Compliance, Creating the 5-year business plan as per Package 4 above, Enabling business development in India as per Package 2 as well as activating the full mix through Package 1 above.

This package encompasses Defining the differentiated value proposition in the relevant market, Articulating the brand positioning, Creating the brand communication guidelines, Relooking at the Product * Price mix, Recommending online and offline brand activation/ marketing plans that increase brand equity/ drive sales, Enabling the sales team with the right tools and collaterals as well as defining the right KRAs for relevant team members.

From talent acquisition to talent management to compensation & benefits to general operations, our comprehensive HR strategy package would enable companies to set up best in class systems and processes powered by technology that would maximize employee productivity. With respect to the organization structure, re-evaluating and recommending changes would also be covered in this package.

This is a workshop-based hands-on training package that blends generic sales skill enhancement with domain relevant skilling. The training design is done in close collaboration with the client and after having understood the current context and specific objectives. The package would then be delivered in an experiential format by relevant industry experts.

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